Bothell, WA · Group Engineering Manager @ Microsoft
Building software, teams, and the quiet systems they run on.
I'm Bruk — an engineering leader with 20+ years in the industry. I write about shipping product, growing teams, and the craft of modern software. This is where I share work and a small, thoughtful newsletter.
Recent
Writing & talks
Both Columns
Most AI dashboards measure inputs — tokens, PRs, prompts accepted — not whether any of it worked. What Meta's failed AI-native reorg teaches us about measuring outcomes, not activity.
How to handle a disappointing performance review
You may hear 30 minutes of praise and still walk away angry. Here's how to turn that moment into a clear roadmap for next year — without getting defensive or disengaged.
The best calibration room isn't the one you think
I used to think the best calibration room was the loudest one. Here's what I learned about how great teams actually make fair, high-signal decisions about people.
Shipped
Apps I built
A quieter newsletter for builders.
Three or Four times a month - short articles on AI, Engineering Leadership, Product Craft and the things I'm reading that worth sharing
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